March 9-12, 2024

Immerse yourself in the latest VR/AR and mixed reality storytelling from some of the most creative minds in the world at the SXSW XR Experience.

About XR Experience


Where the SXSW Film & TV Festival and Exhibitions meet, the SXSW XR Experience will once again bring the Austin experience into the virtual world!

Virtual reality, augmented reality, and mixed reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us and are redefining how we experience the world. The projects presented in our XR Experience emphasize storytelling and art in the immersive world.

Open to all badgeholders, located at the Fairmont Hotel (101 Red River St, Austin, TX 78701) in the Congressional Ballroom. The Fairmont is located next to the Austin Convention Center with a convenient walkway between the two spaces.

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Areas Of Interest


XR Experience Competition

  • World Premieres of exciting, immersive, reality-bending work.

XR Experience Spotlight

  • Shining a spotlight on acclaimed immersive projects from around the world.

XR Experience Special Events

  • One-of–a-kind events not to be missed!

Submissions open on August 1st, learn more about submissions & how to apply here.

XR Worlds


What is XR World?

  • XR World is a VRChat world that can be experienced on PC, PCVR, and Oculus Quest headsets. Users can experience SXSW like they’ve never seen before with iconic Austin venues recreated to float in space.
  • The SXSW XR Experience World in VRChat features a melded Congress Avenue and Red River Cultural District with new and unique features. This fun, interactive space offers attendees the opportunity to explore and connect with one another from across the globe.

How To Join

Check back here later for more information on how to join the 2024 SXSW XR World.

XR Experience World - SXSW 2023


Contact Us to Exhibit

Interested in exhibiting at SXSW? Fill out the form to get in touch with a SXSW representative.

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