Playing at one of Austin's famous music venues with industry professionals, international media members, new fans and fellow artists in the crowd is an experience like no other.

We encourage new, developing, and established artists to apply to showcase – every genre, signed or unsigned. Not only is it an opportunity to get your music in front of a global audience, it is also a chance to learn and connect.

Apply for an Official Showcase

Don't miss your chance to take the 2024 SXSW stage – apply before the early deadline of August 25, 2023 at 11:59pm PT.

Learn more about the application process on the Showcasing Artist Applications page and read through the Music Showcase FAQ.

Tips from the Music Fest Team

Be Thorough When Describing Current Developments – When we invite artists to showcase at SXSW, we want to make sure they're in a position to maximize their time here. To put it simply: there should be a reason for the artist to be here other than simply checking off a box. Really consider how SXSW fits in with your timeline and goals as an artist. Will you have new music to promote? Is SXSW going to be the kick off for a larger tour? Are you setting yourself up to advance your career in a meaningful way at SXSW?

Tell Us Where You Have Been Featured – One of the most important parts of your application is showing us where your music has been featured. It can be anything from playlists, blogs, magazines, TV, movies, or video games. It doesn't even need to be a Spotify editorial playlist either, user-curated playlists are just as important.

Show Your Strengths – Focus on adding emphasis on the sections of the application that reflect where you do your best. Be sure to take advantage of the "Artist Bio" field in the application – a thorough bio will make it much easier for the Music Festival team to get familiar with your music.

Get Inspired by SX Alumni

Turn up your application soundtrack. Listen to our Apple Music and Spotify playlists, and surf our YouTube Music Video playlist while you get your application together.

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Who knows what you want to see at SXSW better than you? Now's your chance to have a say during SXSW PanelPicker® Community Voting. The polls are still open but not for long! Voting closes on Sunday, August 20 at 11:59pm PT.

All session proposals received during the PanelPicker entry period are eligible for your vote to help shape the 2024 Conference programming for SXSW and SXSW EDU.

How to Vote

Ready, set, vote! To participate in the voting process from August 8-20, visit panelpicker.sxsw.com/vote and sign in or create an account.

Once you are signed in, filter proposals by conference (SXSW or SXSW EDU), format, title, description, tags, and speakers in the search field.

Each voter can vote once per proposal – selecting "arrow up" for yes or "arrow down" for no. Have a question for the organizer? The Comments section is a great place to post all of your questions and leave constructive comments about the proposals you vote on.

Cast Your Votes

Inside the PanelPicker Process

Your input is very important in terms of shaping the look and feel of the March event. Community votes make up 30% of the final programming decision. Plus, input from the SXSW Staff (30%) and PanelPicker Evaluators (40%) helps ensure that lesser-known voices have as much of a chance of being selected to speak at SXSW as individuals with large online followings.

PanelPicker Evaluators consist of 200+ industry experts from around the globe and make up 40% of the PanelPicker final programming decision. Evaluators provide feedback on all submitted proposals. SXSW Staff input comes in at 30% with a goal to fill any gaps in relevant subject matter, striking a balance between new and veteran speakers. Together these percentages help determine the final Conference lineup announced later in the season.

Pro tip: Subscribe to the Conference Community Newsletter to stay in the SX know.

Promote Your Idea

During Community Voting, it’s important for anyone who submitted a proposal to rally online support for your idea and encourage voting.

For more information about the Community Voting process, read the PanelPicker FAQ and visit the SXSW PanelPicker page.

Get your votes in before the final deadline on August 20 at 11:59pm PT.

Go To PanelPicker

See You in 2024

Join us for the 2024 SXSW Conference & Festivals in Austin, TX from March 8-16. Register to attend early and book your hotel through SXSW Housing & Travel for the best Austin rates and locations.

Stay tuned for more event updates and programming announcements throughout the season.

Follow us on Twitter, Instagram, LinkedIn, Facebook, and TikTok for the latest SX news.

Photo (top): Futuring Food Systems: A Seat at the Chef's Table – SXSW 2023 – Photo by Chelcie Parry
Teaser photo: Periods on Tiktok: Using Content to Crush Stigmas – SXSW 2023 – Photo by Keira Lindgren

The post SXSW PanelPicker® Community Voting Closes August 20 appeared first on SXSW.

Fostering creative and professional growth alike, SXSW is the premier destination for global professionals and discovery. During SXSW 2024 take your company to the next level while saving big on registration rates for groups of 10 or more.

From March 8-16, experience Conference sessions and Keynotes, Music showcases, Film & TV screenings, world-class networking, Exhibitions, and the unexpected discoveries that are always a part of SXSW.

Connect your team with the latest professional development tools and new collaborators amid endless networking opportunities.

• Keynote and Featured Speaker Presentations – Powerful presentations from some of the world’s most inspired thinkers during the SXSW Conference.

• Professional Development – Sharpen your professional skills from curated sessions to networking opportunities, all geared toward providing in-depth and specialized education.

• Panels – Industry experts will offer deep dives into targeted topics from the ever-evolving worlds of tech, film, music, and more.

• Exhibitions – Meet some of the world’s most innovative companies and watch product demonstrations at SXSW Exhibitions.

• Mentor Sessions – One-on-one coaching by professionals from all areas of the tech, film, and music industries.

• Meet Ups – Seek out inspiration and find collaboration opportunities across a wide range of industries, interests, and groups.

• Film & TV Festival Events – Exclusive SXSW Film & TV premieres, Q&As, and screenings including Features, Shorts, Episodics, XR Experience, and more.

• Music Festival Events – New, developing, and established artist showcases curated by the SXSW Music Festival in collaboration with record labels and booking agencies.

• And Beyond! – Stay tuned for programming announcements throughout the season.

Fill out the Group Registration Form below to join us March 8-16, 2024! If you haven’t decided who will be attending yet, you can still purchase group registrations and assign names later once you assemble your SX squad. The more people you bring, the more you can save – making SXSW the perfect professional development and team building opportunity for your entire team.

See You at SXSW 2024

Assemble your SX squad today to join us for the 2024 SXSW Conference & Festivals from March 8-16 in Austin, Texas.

Check out our Schedule Overview for a daily snapshot of programming. In the Fall, the SXSW Schedule will launch with all confirmed programming. Stay tuned for more announcements throughout the season on our News feed.

Flying solo? Early registrants also benefit from great discounted rates. Enrolled students planning to join us in March can also apply for a special discounted rate.

Follow us on Facebook, Twitter, LinkedIn, Instagram, TikTok, and SXSW News to stay current with all things SXSW.

Photo by Tico Mendoza

The post Bring Your Team to SXSW and Save with Group Registration Rates appeared first on SXSW.

From electrifying performances that echo through legendary venues to the unparalleled networking opportunities that reverberate behind the scenes, SXSW is more than just a festival – it's an immersive tapestry of inspiration and ingenuity. Whether you're an emerging artist seeking a breakthrough or an industry insider looking to expand your network, the SXSW Music Festival has something remarkable to offer everyone.

Dive into the heart of this musical extravaganza and discover the reasons to perform at the SXSW Music Festival.

1. Exposure to a Diverse Audience: SXSW attracts a large and diverse crowd of music lovers, industry professionals, and influencers from around the world. Performing at the festival gives you a chance to showcase your talent to a broad range of people who may be interested in your music, potentially leading to new fans and followers.

2. Networking Opportunities: SXSW is a hub for musicians, producers, promoters, and other industry insiders. It provides a unique platform to connect with like-minded individuals, build relationships, and potentially collaborate with artists or professionals who can help further your music career.

3. Industry Showcasing and Recognition: SXSW is renowned for its music industry presence. By performing at the festival, you have the opportunity to capture the attention of industry tastemakers, talent scouts, and record label representatives. A standout performance at SXSW can lead to significant exposure and potentially open doors for future opportunities, such as recording contracts or booking agents.

4. Professional Development and Learning: In addition to performances, SXSW offers an array of panels, workshops, and discussions covering various aspects of the music industry. Attending these events can provide valuable insights into industry trends, best practices, and emerging technologies. It's an opportunity to learn from experts, gain new perspectives, and enhance your professional skills.

5. A Platform for Experimentation and Feedback: SXSW embraces innovation and creativity, making it an ideal environment to experiment with new ideas and musical styles. The festival encourages artistic exploration and provides a receptive audience that appreciates and celebrates unique approaches to music. Performing at SXSW allows you to gauge audience reactions, receive feedback, and refine your craft in a supportive and diverse setting.

6. An Unforgettable Experience: Beyond the professional benefits and networking opportunities, performing at the SXSW Music Festival guarantees an experience that will be etched in your memory forever. This event is not just a stage to showcase your talent; it's an immersive journey into the heart of music and creative expression.

The atmosphere at SXSW is electric, with a palpable sense of excitement and anticipation in the air. As you take the stage and share your music with the world, you become a part of a vibrant musical legacy that has hosted countless iconic performances.

The post Reasons To Perform At The SXSW Music Festival appeared first on SXSW.

Field trip! Learning goes beyond the classroom at SXSW and positions you in front of potential future employers, mentors, and creative collaborators.

SXSW is offering students a special registration rate for the 2024 SXSW Conference & Festivals from March 8-16 in Austin, TX. If you are currently enrolled as a college undergraduate, postgraduate, or in high school grades 9-12, read on!

Find inspiration in powerful presentations by diverse visionaries at the Conference. Featuring a variety of programming tracks and session formats, the Conference explores what’s next in the worlds of film, culture, music, and technology.

Lay the groundwork for your career with expert advice and one-on-one coaching by professionals at Mentor Sessions. Connect with other students and the larger creative community moving the conversation forward across a wide range of industries, interests, and groups during Meet Ups and other networking opportunities throughout the event.

Discover what's next – from buzz-worthy film and tv screenings and tech startup competitions to future-focused exhibitors and global emerging artists. Whether you're looking to find what career is right for you or to connect with creatives from around the world, SXSW programming is aimed at fostering creative and professional growth.

Check out our event timeline for a daily snapshot of programming. In the Fall, stay tuned for the SXSW Schedule.

Explore the latest announcements, programming highlights, and event updates on the SXSW News feed. Stay tuned for more big announcements throughout the season including RSVPs for Mentor Sessions, Workshops, and more professional development opportunities.

Currently enrolled students may apply today to join us March 10-19, 2023 at a special rate. Check our the current student rates for Interactive, Film & TV, and Music Badges, while supplies last.

Complete the SXSW Student Discount Application form and attach a valid copy of your official transcript from your registrar's office. After we receive and verify proof of enrollment, you will be sent an email with a registration coupon. When you are registering, please note the Company Name that is printed on the badge will be the school you are affiliated with.

Don't miss the opportunity to join us from March 8-16, 2024 at an exclusive student rate!

Apply Now

More Ways to Attend

Bringing a group of 10 or more? Learn more about our Group Registration deals. If you haven’t decided who will be attending yet, you can still purchase registrations using placeholder names.

Follow us on Twitter, Instagram, LinkedIn, TikTok, and Facebook for the latest SX coverage.

Photo by Tico Mendoza

The post Exclusive SXSW Badge Discount for Enrolled Students appeared first on SXSW.

Join us for SXSW 2024 from March 8-16 in Austin, TX to experience Conference sessions, Film & TV Festival screenings, Music Festival showcases, world-class Exhibitions, tech competitions, Awards ceremonies, and much more. Plus, vast networking and learning opportunities, inspiring programming, a wonderland of tacos, and more unexpected discoveries. Register and book your hotel today for the best savings of the season!

Badge Access

The Platinum Badge is your key to everything SXSW has to offer with primary access to all events.

Each of the other SXSW Badges – Interactive, Film & TV, and Music – grant you primary access to the respective Conference tracks and events of your badge type as well as entry into Exhibitions and Comedy Showcases.

You'll also have secondary access to other tracks and events outside of your badge type for the opportunity to experience programming and connect with creatives across the many industries that SX serves. All registrants receive access to SXSW's online programming.

Check out the SXSW Timeline for a snapshot of daily programming from March 8-16 including Conference tracks, Festivals, and Exhibitions. Stay tuned for programming announcements throughout the season including the launch of the SXSW Schedule in Fall 2023.

New for 2024, you can buy now and pay later with PayPal. Just use the PayPal option when checking out in the SXSW Cart.

Exclusive Savings

Bringing a team of 10 or more? Explore our exclusive group rates. Connect your team with the latest professional development tools and new collaborators amid endless networking opportunities at SXSW.

Learning goes beyond the classroom at SXSW with student badge discounts. Currently enrolled students – college undergraduate, postgraduate, or high school grades 9-12 – may apply for this special offer while supplies last.

Book Your Hotel

After you're registered, book your Austin stay! SXSW hotel rooms and rates are available exclusively to registered attendees through SXSW Housing & Travel. Explore the Hotel Availability page to see all available hotels from a wide selection of downtown Austin options at the lowest rates.

The post SXSW 2024 Registration and Housing Now Open appeared first on SXSW.

PanelPicker® is the official SXSW user-generated session proposal platform developed to encourage the community to pitch their proposals for our Conference programming for SXSW 2024 from March 8-16. This easy, two-step process allows the SXSW community to have a voice in what creative and thought-provoking programming is selected. Visit panelpicker.sxsw.com to login or create a new profile and then begin your proposal. All ideas received will be posted online for Community Voting..

Review the resources and tips below to get started on your PanelPicker proposal and enter by July 23, 2023 at 11:59pm PT.

Tips for PanelPicker Success

• Follow the instructions and read the FAQ. Reading the PanelPicker FAQ will give you important information about SXSW and more valuable tips for creating a great proposal.

• Create a future-focused, original proposal that shows what you’re passionate about. Often SXSW previews what you’ll be talking about next year and beyond in tech, culture, music, and film. Give us your perspective on what lies ahead and why.

• Depth and specificity. SXSW attendees want advanced, in-depth information, so be sure to delve into the particulars of a topic. The more specific a proposal is, the better. Drill down to what really matters.

• Your title should reflect your description. Your title is going to be fighting for attention with hundreds of other titles in PanelPicker, so it’s important for your title to be direct and explanatory. The community should be able to understand what the proposal will cover without reading your description. Remember: think simple, accurate, and succinct. Tip: Avoid using ALL CAPS in your title and proposal.

• Diversity matters. All panels (3-4 person sessions) must include diversity in gender, race, location and employment of speakers, and diversity in thought and opinion.

• Include a video with your proposal. Your speaking abilities matter and we’d like to see them. No fancy production required – recording from your webcam or phone works just fine.

• Proofread, proofread, proofread. Did we mention proofread? Spelling, grammar, and punctuation are extremely important. Once you have completed your draft idea and clicked “Enter My Proposal,” you will NOT be able to edit your idea. Be sure you have reviewed your proposal carefully.

• Meet the deadline. The final deadline to enter your application is Sunday, July 23 at 11:59pm PT.

Enter Your Idea

Mark your calendars – registration and housing for SXSW 2024 open on August 1, 2023.

The post Speak at SXSW 2024: PanelPicker® Applications Open Through July 23 appeared first on SXSW.

Some regard Beer n Tacos as a movement of the Atlanta hip-hop scene. The legendary party promoters not only shine light on artists but they move the culture forward. The hip-hop scene in Atlanta boomed in the late 90s and it has been on the rise since then. Setting influences across the music industry this SXSW Official Showcase gives you a taste of what the genre has to offer.

On March 18, 2023, the stage at Parish in Austin, TX featured legends like Kid Capri, DJ Drama, and DJ PAUL. As well as buzzing acts like Erica Banks, That Mexican OT, and Conway the Machine. Scroll through and learn more about the Showcasing Artists from the Beer n Tacos SXSW 2023 Official Showcase.

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The SXSW Music Festival’s lineup is one of the most remarkable aspects of the event. It showcases an impressive range of genres and artists from all over and there is something for everyone’s palate. It strives to provide a platform for both established acts and up-and-coming talents from a wide array of backgrounds. Dive into the captivating world of the Beer n Tacos Showcase and explore the culture of hip-hop, rap, and trap.

Some regard Beer n Tacos as a movement of the Atlanta hip-hop scene. The legendary party promoters not only shine light on artists but they move the culture forward. The hip-hop scene in Atlanta boomed in the late 90s and it has been on the rise since then. Setting influences across the music industry, this SXSW Official Showcase gives you a taste of what the genre has to offer.

On March 18, 2023, the stage at Parish in Austin, TX featured legends like Kid Capri, DJ Drama, and DJ PAUL. As well as buzzing acts like Erica Banks, That Mexican OT, and Conway the Machine. Scroll through and learn more about the Showcasing Artists from the Beer n Tacos SXSW Official Showcase.

The post Beer n Tacos Showcase: SXSW 2023 Music Festival Recap appeared first on SXSW.

The daytime action could be heard throughout the halls of the Austin Convention Center from Ballroom A. Performances by Debby Friday, Thee Sacred Souls, Letón Pé, Blondshell, Hermanos Gutiérrez and so many more were seen rocking the SX Stage. To help curate the lineups and broadcast the performances live, we had this year's partners, KEXP's El Sonido and 88.5 KCSN The SoCal Sound.

From March 15-17, we had 16 Showcasing Artists provide tunes in an intimate setting. Now, you can watch the Radio Day Stage performances from the comfort of your own screen on our YouTube playlist and scroll through the moments of the International Day Stage.

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The Day Stages at the SXSW Music Festival, provided the perfect live soundtrack for attendees between Conference sessions in March 2023. The daytime action wasn't one to miss and we invite you to watch the Radio Day Stage performances that warmed up festival goers for SXSW Music Festival nights.

The daytime action could be heard throughout the halls of the Austin Convention Center from Ballroom A. Performances by Debby Friday, Thee Sacred Souls, Letón Pé, Blondshell, Hermanos Gutiérrez and so many more were seen rocking the SX Stage. To help curate the lineups and broadcast the performances live, we had this year's partners, KEXP's El Sonido and 88.5 KCSN The SoCal Sound.

From March 15-17, we had 34 Showcasing Artists from near and far provide tunes in an intimate setting. Now, you can watch the Radio Day Stage performances from the comfort of your own screen on our YouTube playlist and scroll through the moments of the International Day Stage.

The post Watch Radio Day Stage Performances from the SXSW 2023 Music Festival appeared first on SXSW.

From RZA transitioning his hip-hop career into one that converges with film to Karen Civil, DJ Rosegold, and Naomi Wright teaching us the importance of influence in getting people to buy into your brand. The Music Careers track is a spectrum within SXSW and itself.

Whether you choose to stream from our YouTube channel or plug in the AUX to listen to the recordings via the 2023 SXSW Schedule, these Music Careers sessions offer wisdom, advice, and stories for full immersion into the industry.

The Revolutionary Power of Creativity

“Everyone has a gift who's on the planet and everyone has some magic to share...all cultures have some magic to share.” – Valerie June

Critically acclaimed singer, songwriter, and multi-instrumentalist hailing from Memphis, Tennessee Valerie June and Beggars Group US President and author Nabil Ayers speak on the act of creating being a revolutionary act. Listen in and find out how the two dreamers use an array of artistic paths to inspire and create sunshine in a sometimes shadowy world.

Listen Here

Introducing Michael: The Man Known as Killer Mike

“Killer Mike is the product of the imagination of a nine-year-old kid, a 12-year-old rap enthusiast, and a 15-year-old battle rapper.” – Michael Render

Killer Mike gets recognized for many things - being an Outkast protege, a member of rap powerhouse Run The Jewels, one of Atlanta’s biggest advocates, a Bernie Sanders whisperer, and, perhaps most importantly, a voice of reason in an increasingly insane world. Some might know one or two of those sides of Mike, but he is finally ready to introduce the world to the totality of Michael Render.

Listen Here

The Art of Creating Influence 101

“People look out for people who they see themselves in. People who they connect with, who they can identify with. For me, I had to walk into rooms and put that out of my brain. I had to tell myself that I belong and that I have something to add by being in those rooms.” – Naomi Wright

In this crash course, women who are trailblazing in their field will offer real and fresh viewpoints on how to navigate a career in entertainment, media, and marketing while building your own brand. Join Karen Civil, DJ Rosegold, and Naomi Wright in the conversation with Tallie Spencer about all things in creating influence.

Listen Here

36 Chambers of the RZA

“Do you. Be yourself. Stay pure to your art. I know that’s what I do.” – RZA

With the final season of Wu-Tang: An American Saga airing on HULU; RZA starring in Problemista, which debuted at SXSW; and the next leg of the NY State of Mind tour about to roll out, Evan Narcisse chats with RZA about his relentless creative output, crossing between stage and screen, new music, and creating a lasting cultural and community impact.

Listen Here

Enjoy More Featured Sessions from the Music Careers Track

• How Music, Entrepreneurship, & Independence Intersect
• Music and a Movement: A Conversation with the Indigo Girls
• The Blog Era: Hip-Hop's Wild Wild West
• The J Dilla Effect: Breaking Barriers Through Beats
• True Grit: 3 Stories of Overcoming Life's Challenges To Make It In The Music Business
• Music Publishing in the New Songwriter Economy

Watch SXSW On-Demand

Continue to relive SXSW 2023 before we see you again March 8-16 in Austin, TX for the 2024 SXSW Conferences & Festivals.

You can find all of the exciting 2023 Keynotes, Featured Sessions, SXSW Studio interviews, and more via on-demand content on our YouTube channel.

Stay tuned for more 2023 recaps as well as information about 2024 registration and participation opportunities coming later this summer. Follow us on Twitter, LinkedIn, Instagram, Facebook, and TikTok.

The post How to Thrive in the Music Industry: SXSW 2023 Sessions appeared first on SXSW.

Dedicated to Asian youth culture, Jaded is an American entertainment company that is on a mission to reframe modern Asian culture. They collaborated with ​​Balming Tiger, a world-renowned new generation alternative K-pop band aiming to further popularize Asian culture throughout the world. The group also attained the Grulke Prize this year for Developing Non-U.S. Act by breaking new ground in their creativity and showing promise in achieving their career goals.

For a full day, the two stages at Cheer Up Charlies were filled with talent including Tohji, Asian Glow, CIFIKA, The Chairs, soguum, and LØREN. Read on to learn more about some of the artists and catch a glimpse of the Official SXSW Showcase that took place in March.

But before you scroll and enter the Tiger Den Showcase, set the mood with this playlist featuring Showcasing Artists curated by Jaded.

The post Tiger Den Showcase: SXSW 2023 Music Festival Recap appeared first on SXSW.

“The ultimate Manchester band.”

A big introductory statement about New Order and its home city made by the mayor of Greater Manchester, Andy Burnham, at the SXSW 2023 Festival. It’s a statement some may disagree with, but Burnham backs it up with a challenge of naming artists and/or bands whose music from 40 years ago is as current today as when it was written. A short list with New Order’s name on it.

PAST

The Keynote conversation begins with a fond memory of 12-year-old Hodgkinson hearing New Order’s music for the first time (yes, it was Blue Monday). “It sounded to me like, obviously it sounded like the future but it was so deep with emotion and a kind of sadness and yet it was this kind of machine music… It sounded like the future then and the incredible thing is, New Order still sounds like the future now.”

Going all the way back to the members’ childhoods, there was a collective experience in the educational system and growing up in Manchester. There were no promises to go beyond working the mill nor finding encouragement in being creative. Fortunately, punk music was there to help with self-expression. Stephen Morris, the band’s drummer, attempted to start his musical journey with a guitar but he said luckily for him, “there’s a rule in rock and roll that the worst guitarist becomes the drummer.”

From one legendary band, came another. It was the tragic death of Joy Division’s lead vocalist that caused the band to dissolve in 1980, but from its ashes rose New Order. It was not an easy transition and it came with trials and tribulations, however, it triumphed and carried on with its own sound.

“By necessity we had to reinvent ourselves because we couldn’t be Joy Division Mark 2, it just wouldn’t work without Ian… We’d made a huge statement with Joy Division and we couldn’t keep repeating that statement, so we had to do something radically different.” — Bernard Sumner

Some say that New Order invented the 80s by taking electronic sounds and making it into dance music. When the band would go to dance clubs, they started hearing that the music was made with regular instruments. Then they got the idea that you can make that kind of music using electronic instruments. Although bands were already doing that, they weren’t really making dance music. The idea came up to specifically make dance-oriented music with it and eventually that led to Blue Monday.

The conversation continues into the experimentation and learning that came from using the synthesizer and different technology as it was created. Sumner explains some of the process of manually entering notes into a hardware sequencer and the difficulty of it all. He said they even had a scientist come in to design equipment and took him on tour in case something broke down.

The culture of music in the city of Manchester was brought on by the bleakness of its industrialisation, de-industrialisation and rain. The lack of creative outlets caused its people to create their own and many of those were bands. “Because it was kind of ugly on the outside, it made you turn inside for beauty,” said Sumner.

PRESENT

All of New Order’s history has proved to have longevity. What keeps inspiring them and what keeps it interesting at this stage in their career?

“There's something in what you’re doing that you enjoy very much. Otherwise, you wouldn’t carry on doing it… Music is a great form of self expression and for us it’s the same thing. It was freedom to do what you wanted and it’s still that today.” — Stephen Morris

Sumner carries on to say that the band was alway in a state of “worse for wear” when they partied a bit much in their early days. “One gig could be brilliant and then the next one could be terrible.” Now, the band moves in a more sensible way which makes their gigs more fun with less of a pain aspect. The energy of their audiences provides a non-egotistical boost that comes from being in the same room enjoying the same music.

FUTURE

The legends continue to set goals and look forward to the future. Beyond The Music, is an international music festival being launched in Manchester. Although in its early stages, there is a vision for the festival to be a sort of multimedia hub with visual arts, film and music to provide a window for young musicians to break through the barriers. Sumner makes a point about how difficult it is to release music especially as a young artist in a world of streaming.

“There’s no money in releasing music. It’s ok for us, established musicians, but not for young musicians and it was alway difficult. When we started Joy Division it was difficult as hell but it’s incredibly difficult now.” — Bernard Sumner

Watch the full 2023 SXSW Music Keynote featuring New Order followed by an audience Q&A and further get to know the music legends. Learn more from our official SXSW YouTube Channel for more videos from Keynotes, sessions, film premieres, and more. For the latest SX coverage and upcoming 2024 announcements, follow us on Facebook, Twitter, Instagram, https://www.tiktok.com/@sxsw, and SXSW News.

The post New Order – SXSW 2023 Music Keynote [Video] appeared first on SXSW.